How Mora works with Facebook Login
Mora shows a business which of its ads bring real customers: Facebook and Instagram ads that open a Messenger conversation. It records which ad started each Messenger conversation, and the business's staff mark when that person booked, arrived and paid.
This page explains, in plain language, how Mora connects to Facebook, which permissions it asks for and why.
Before you connect
- The person who connects Mora must be able to manage messages on the Page (Facebook's MESSAGING and MODERATE Page tasks), for example a Page admin.
- Mora tracks conversations that start in Facebook Messenger. Instagram Direct conversations are not tracked.
Connecting your accounts, step by step
- In Mora, you click "Connect with Facebook".
- Facebook shows its permission dialog. It lists everything Mora asks for.
- You choose which Pages and ad accounts you want to share with Mora.
- Mora shows the Page you connected (its name and picture) and asks you to confirm the Page to track.
- Mora subscribes that Page to Messenger webhooks (messages and messaging referrals), so Mora is notified when someone messages your Page from an ad.
- When a conversation starts from an ad, Mora stores which ad started it.
- Your staff mark each conversation as Booked, Arrived and Paid (with the amount).
- The dashboard shows the results for each ad: spend, conversations, bookings, arrivals and revenue.
Permissions we request
Mora requests only these permissions. Each one has a single, specific use.
| Permission | Why Mora needs it | Where you see it in Mora |
|---|---|---|
pages_show_list | To list the Pages you manage so you can choose one to connect. | The Page picker during setup. |
business_management | Required by Meta for Page and messaging access, and to reach Pages and ad accounts owned by your business portfolio. | The Page and ad account picker during setup. |
pages_manage_metadata | To subscribe your connected Page to the messages and messaging_referrals webhooks, so Mora is notified when someone messages your Page from an ad. | The connection status of your Page in Settings. |
pages_read_engagement | To read your Page's basic information (name and picture) and conversation details for the connected Page. | The Page name and picture in the header and Settings. |
pages_messaging | To access your Page's Messenger conversations: receive the ad referral (which ad started the conversation) and show each conversation in Mora's conversation list. Mora does not send messages. | The conversation list, where each conversation is labelled with its ad and you set Booked, Arrived, and Paid. |
ads_read | To read your own ad names and spend, so Mora can show results for each ad. | The ad name and spend columns on the dashboard. |
What Mora does not do
- Mora does not post on your Page.
- Mora does not send messages on your behalf.
- Mora does not store the text of your customers' messages.
- Mora does not create, edit, pause or change your ads.
- Mora reads data only for the Pages and ad accounts you explicitly connect.
- Mora does not collect medical or health information.
- Mora does not sell data.
Disconnecting
You can disconnect Mora at any time, in either of these places:
- In Mora: Settings → Disconnect.
- On Facebook: Settings & privacy → Settings → Business Integrations → Mora → Remove.
To have your data deleted, see Data deletion. For full details on how we handle data, read our Privacy Policy.
Questions?
Email us at hello@iknowthis.app, call +976 91114009 or send a message to our Mora Facebook Page.